Marketing

Further information: Transformers: The Movie Prequel, Transformers: Movie Adaptation, Transformers: Ghosts of Yesterday, and Transformers: The Game

The first teaser trailer was released on the Internet on June 29, 2006, depicting a Transformer attacking the Beagle 2 mission.A second trailer was released on December 20,breaking Spider-Man 3's record for the number of internet hits.[] A third trailer was released online on Yahoo's movie website on May 17, 2007. Another trailer was attached with Shrek the Third.[] Bay originally intended that "[The audience] never really get a good look at the robots until the release",] but by the third trailer he had abandoned this idea. The Sector 7 viral marketing web site featured several videos recording supposed evidence of Transformers on Earth. These featured cameos by Generation 1 Transformers, including Grimlock destroying a construction site, and a security video showing a robot resembling Generation 1 Bumblebee transforming in a parking garage.[

Hasbro made deals with 200 companies across 70 countries to promote the filTheir toy line for the film was created over two months over late 2005/early 2006, collaborating heavily with the filmmakers.A pair of preview toys, Protoform Optimus Prime and Starscream, were released in the U.S.A. on May 1, 2007, before the first wave of figures were released on June 2. Characters that do not appear in the film are also featured in the film's style, including Air Raid, Arcee, Clocker, Elita One, Hardtop, Longarm, Signal Flare, Skyblast, Strongarm, Swindle and Wreckage. The toys feature "Automorph Technology" in which moving parts of the toy allow other parts to shift automatically.[] Michael Bay directed tie-in commercials for General Motors, Burger King and PepsiCo,] while props including the 1977 Chevrolet Camaro used for Bumblebee and the Allspark, were put up for charity on eBay. In the third quarter of 2007, Nokia will release a special Transformers edition of their N93i